6 Best Keyword Research Tools for Ecommerce: Boost Your SEO Strategy

By | October 7, 2023
Best Keyword Research Tools for Ecommerce

In the ever-evolving world of ecommerce, one of the key factors that can make or break your online business is SEO (Search Engine Optimization). To succeed in the competitive online marketplace, you need to ensure that your website ranks well on search engines like Google. And at the heart of a successful SEO strategy lies effective keyword research.

Keyword research is the process of identifying the words and phrases that potential customers use when searching for products or services online. By optimizing your ecommerce site for these keywords, you can improve your visibility on search engine results pages (SERPs) and attract more organic traffic. To help you in this endeavor, we’ve compiled a list of the six best keyword research tools for ecommerce. These tools will not only streamline your keyword research process but also give you the competitive edge you need to succeed in the ecommerce industry.

List of the six best keyword research tools for ecommerce

1. Google Keyword Planner

When it comes to keyword research, Google Keyword Planner is often the first tool that comes to mind. It’s a free tool provided by Google that allows you to find keywords related to your ecommerce niche. Google Keyword Planner provides valuable insights into search volumes, competition levels, and the cost-per-click (CPC) for specific keywords. This information is crucial for understanding which keywords are worth targeting in your SEO strategy.

Here’s how you can use Google Keyword Planner:

    • Start by entering a product or service related to your ecommerce business.
    • Review the list of suggested keywords along with their search volume and competition level.
    • Narrow down your list to keywords that have a decent search volume and manageable competition.
    • Use these keywords in your product descriptions, meta tags, and blog content to improve your website’s SEO.

2. SEMrush

SEMrush is a comprehensive SEO tool that goes beyond just keyword research. It offers a wide range of features to help you analyze your competitors, track your rankings, and optimize your website for search engines. When it comes to keyword research, SEMrush provides in-depth insights into keyword difficulty, search volume, and trends. It also allows you to track the organic search positions of your competitors.

Here’s how SEMrush can benefit your ecommerce business:

    • Identify high-traffic keywords in your niche.
    • Analyze the SEO strategies of your competitors and find gaps in their keyword targeting.
    • Track the performance of your website’s rankings for specific keywords over time.
    • Access valuable data on backlinks and domain authority to strengthen your overall SEO strategy.

3. Ahrefs

Ahrefs is another powerful SEO tool that offers an extensive suite of features, including keyword research. What sets Ahrefs apart is its robust backlink analysis capabilities, which can help you build a strong off-page SEO strategy. When it comes to keyword research, Ahrefs provides accurate keyword difficulty scores, search volume data, and a comprehensive list of related keywords.

Here’s how Ahrefs can elevate your keyword research efforts for ecommerce:

    • Discover low-competition keywords with high search volumes.
    • Analyze the top-ranking pages for specific keywords to understand the content landscape.
    • Identify content gaps in your niche and create valuable, keyword-optimized content.
    • Monitor your website’s backlink profile and track your competitors’ backlink strategies.

4. Moz Keyword Explorer

Moz Keyword Explorer is a user-friendly keyword research tool that simplifies the process of finding valuable keywords for your ecommerce website. It provides essential metrics like keyword difficulty, search volume, and click-through rate (CTR) estimates. Additionally, Moz offers a feature called “SERP analysis,” which allows you to see the top-ranking pages for your target keywords and the domain authority of those pages.

Here’s how Moz Keyword Explorer can help you with keyword research:

    • Find keywords that align with your ecommerce products or services.
    • Determine the potential click-through rate for specific keywords.
    • Analyze the top-ranking pages to gain insights into content quality and structure.
    • Track your website’s keyword rankings and identify opportunities for improvement.

5. Ubersuggest

Ubersuggest, created by digital marketing expert Neil Patel, is a free keyword research tool that provides valuable keyword ideas and insights. It’s a great option for ecommerce businesses on a budget. Ubersuggest offers data on search volume, keyword difficulty, and cost-per-click, making it a useful tool for planning your SEO strategy.

Here’s how Ubersuggest can assist your ecommerce keyword research:

    • Generate keyword ideas by entering a seed keyword related to your niche.
    • View keyword difficulty scores to gauge the competition.
    • Explore content ideas based on top-performing articles related to your keywords.
    • Track your website’s rankings for specific keywords and monitor your progress over time.

6. KeywordTool.io

KeywordTool.io is a unique keyword research tool that focuses on providing keyword suggestions from various platforms, including Google, YouTube, Bing, and more. This tool is particularly useful for ecommerce businesses looking to expand their presence on multiple online channels. It offers keyword data for different search engines and platforms, allowing you to tailor your SEO strategy accordingly.

Here’s how KeywordTool.io can enhance your ecommerce keyword research:

    • Access keyword suggestions from a wide range of platforms to diversify your content.
    • Discover long-tail keywords that can be valuable for niche ecommerce products.
    • Export keyword lists for easy integration into your SEO campaigns.
    • Stay updated with keyword trends and new opportunities in your niche.


In the highly competitive world of ecommerce, effective keyword research is essential for driving organic traffic to your website and staying ahead of the competition. The six keyword research tools mentioned in this article—Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Ubersuggest, and KeywordTool.io—offer a range of features to help you identify the best keywords for your ecommerce business, analyze your competitors, and track your SEO progress.

Remember that successful ecommerce SEO isn’t just about finding the right keywords; it’s also about creating high-quality content, optimizing your website’s technical aspects, and building a strong backlink profile. Use these keyword research tools as part of a comprehensive SEO strategy to maximize your ecommerce website’s visibility and drive more sales. With the right keywords and a well-executed SEO plan, your ecommerce business can thrive in the digital marketplace.

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